Friday, April 22, 2011

A Touch of Elegance

      I have already shared how the Lord provided through this design project but now I want to share the design. When Mike contacted me he told me what the name of his business was and what they do. The name of his company is Concierge Par Excellence. When he told me the name I though "how on earth will I design this?" He told me he had some ideals for what he was looking for in his logo and he would email me to allow me to have some time to see what I could design.
      I do have to say that the description he gave is every designers dream because of the preciseness of his description of what he wanted. Many times when you begin working on a logo for people they are very vague in what they are looking for, but when a client comes to you knowing exactly what he/she wants it speeds up the process of design greatly.
     I will share his description for me and then the design.


Logo description:
Concierge Par Excellence, LLC
Rather than a separate icon design…
Incorporate 5 stars, (as in 5 star rating), and a red carpet
into the cursive script of the name. 
Example:
The “C” rolls out into a red carpet under Concierge.
5 stars  for the dot of the letter “i”
* Logo should portray an image that is Professional,
Sophisticated, and Elegant. (easy to read script) 

Primary colors:
Gold lettering on black background.
Red carpet… 
3-dimensional with accents / highlights



I designed both the logo and the business cards for him as seen below.



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